Good & Bad Music Video techniques
Cutting to the Beat good
The music video Earthquake by labyrinth is a good example of a music video that cuts to the beat.In earthquake it cuts to the beat well as it matches the pace of the song and is sharp. A good example of cutting to the beat in the video would be 0:56 and 1:09 as when the word earthquake is said the floor shakes and rises which makes it a more engaging song and video, and the effect of this would be to make the audience feel like there in an earthquake. Labrinth also uses quite a lot of special effects which makes the video look futuristic and can draw in a bigger audience as its something you would see in movies not music videos. This music video represents Labrinth as a creative artist who likes to get his audience mentally involved with his videos. Another example for cutting to the beat in the video would be right at the start between the times 0:03-0:06 which is when every time the beat changes their are different shots on labrinth which creates the video to look more professional and shows that the visuals are linking to the beat of the song. The technique to this video is done well as even though it doesn't cut every time its supposed to when it does it gives the video more effect and helps the audience become more engaged with it such as at 1:12.
Cutting to beat bad
This here is a bad example of cutting to the beat. while in Jessie J video it rarely cuts to the beat, this might be because it is a slow song, but it can make the audience become bored of the video as nothing interesting is happening in it. In Jessie J video when the pace starts to pick up slightly, which is when the beat should match the cuts more such as at 0:43 but it just continues her sitting down in front of the camera moving her arms about, which makes the video seem pointless as the lyrics to the song seem to have a meaningful tone to it but the video is just her sitting in her room alone. The cut should take place when the clap happens on beats two and four such as at the time of 1:37 etc. In this video the cuts could of came in a lot better as instead of her just sitting their could of been an narrative with it, which allows their to be more camera movement,cutting to the beat and also makes the video more interesting as well.
Green Screen Good
The music video "Valentino" is one of the most enjoyable, entertaining green screen videos I have seen as it is engage able and has a hint of comedy to it. In the music video Valentino it gives of a energetic bubbly effect which engages the audience and the green screen in the video is very good and it goes well with the beat of the music.Also the technique of having a green screen makes the video have a comedy theme to it e.g at 0:40 where there is a sort of carnival theme to it which shows that the artist wants to make her audience be able to enjoy her video and make them laugh.Valentino was a one take shot and it had to be shot 62 times which is why it is good because it shows how much dedication the artist put into it and as an end result it came out as a creative and unique video, and it also shows that you can do quite a lot of things when it comes to green screen allowing artists to become as creative as they want with it.The impact the Birch has on her audience is that it encourages them to watch more of her videos as her Valentino is such a good video it makes the audience want to watch and listen to her more and see what her other videos are like. The music video represents Birch as a bubbly character and a young girl as at 0:45 we see her chucking flowers, which shows her audience that she likes to be intact with her childish side,which could increase the age range of her audience. This is a good use of the technique as it shows that you can come up with a lot of creative ideas and is able to make them very eye-catching.
Green screen bad
An example of a bad use of green screen would be "Blaze Um" as it is poorly done.In the video Blaze um the effect that the green screen gives of is very bad as at 0:32 he is as tall as the ceiling and it makes the video look unrealistic and rushed. The technique has been used quite badly in "Blaze um" as the backgrounds that he had decided to use have no relation to what he is saying and just seems like that he just put random backgrounds in his video such as at 1:00 to try and make it interesting but, in reality it makes it look scruffy and not thought out. This video can make the audience loose interest quickly as its just a guy singing with moving backgrounds that isn't engaging or eye-catching. The music video "Blaze um" represents Fabius as a sort of joke as the use of green was done quite badly and makes him look like he is not taking it seriously. The genre of his music is portrayed well through the video as the clothes he is wearing at 1:30 are baggy and he is wearing a snap back which connotes the rap/RnB genre. Another reason why the technique here has been used quite badly, is that through out the whole video, the green screen looks all jagged and scruffy, which can make the audience be put of watching any more of the artists video, but this could change as if he used a bit more creativity his videos wouldn't look that bad.
special effects good
This video here is a good example of specials effects. In Coldplays music video at 1:40 it gives of the effect of being unique and brilliant at the same time as it keeps the audience glued to the screen as the man gets eaten by a catfish, which then leads into a sort of comedy sketch feeling. Also throughout the video a story is being told as at 3:10 we see the man rescue the damsel. Coldplay introduces a new way to approach the whole superhero saves girl concept by using their creativity to put a stop motion together which includes some strange creatures along the way such as at 2:39 we see skulls on legs. The video itself was well executed and was nominated for best animation at MTV music awards in 2009. Coldplays video has been more successful because from the video you can tell a lot of time and effort had gone into it. In Coldplays video the special effect that it has on the audience is that they become engaged straight away as it has narrative to it and its done in a way that you rarely see, plus at 0:26 we see that the video holds a superhero theme to it which the majority of people enjoy. Through Strawberry swings it presents Coldplay as a creative band and that they can create many memorable music videos. This video can also increase Coldplays audience as if they keep using special effects like this they would get more publicity.
Special effects bad
This video here is a bad example of special effects. In this video all that Jay-Z used computerised effects such as at 0:51 where we see him standing in the centre with blue flashing lights, which just makes the video come across as not that entertaining to watch . Also in the video at 1:04 Jay-z video comes across as to in your face and he uses the special effects to much in his video which makes the audience become bored of seeing the same flashing blue lights over and over. Through the video Jay-Z is mainly just standing with random effects in the background and sometimes over lapin him and also the video doesn't make sense as at 1:33 he is in a hall way and at 2:10 he is in a forest, which gives the effect of it being just a random video that doesn't have much creativity put into it and this is where we see the technique being used poorly. The effect that Jay-z video has on the audience is that it starts of with some cool effects which grabs there attention and keeps them watching. But, after a while that's all your really getting out of it and its something that you see on a plenty of other videos so you quickly become bored of it. Using this technique badly can create the audience in becoming bored of seeing the same special effect over and over, so when it comes to special effects you have to have a variety of them to keep the audience watching.
Number of cuts good
This here is a good example of a music video with a good number of cuts. Coldplays video it is very fast paced, as well as the cuts and is also energetic such as at 1:28 the cut to the song and the visuals all match each other at the right pace, which creates the audience to feel that they are apart of the video.The effect of the fast paced cuts,tempo and the flashing lights in Coldplays video makes it more enjoyable to watch and gives the impression off that its good to stay young while you can as in the video its mainly young people we see e.g at 2:38. Also at 0:16 video we are introduced to a young woman and we see her through out the rest of the video showing the audience that there is also a narrative. I think this makes the video more interesting as if it was just shots of the band throughout the video you might become bored quicker but with a good amount of cuts and a storyline it makes you ask questions and grabs the audiences attention more. The cuts between the band and the couple match well together as you see a equal number of shots of them both and it doesn't come across as just having the extra shots for no reason.
Number of cuts bad
This video here is a bad example of a number of cuts.In Madonna s music video there are no cuts included at all, which makes the video boring to watch and can make the audience loose interest in her very quickly as its just her sitting down singing. Unless you are a dedicated fan to Madonna you wouldn't really watch her for a period of time just sitting and singing. The camera language for this video is very slow paced through out the whole video such as at 0:20 it makes the audience wanting the video to pick up the pace and tempo more. From 3:20-3:58 is when the camera actually starts to move closer to her, but by then its likely for the audience to have become bored of the video and maybe of stopped watching it. Also this video can create sort of tension and suspicion as the camera language is moving very slowly which can also make the audience think that something big is going to happen, so when it actually reaches her at 3:08 the audience becomes anticipated and begin to wait for something to happen.
camera language good-
Lady Gagas bad romance is a good example of camera language. In Bad romance there is a variety of camera movement for example at 03:17 the movement of the camera is circling her with people around her which presents her as a pretty object to look at .The effect of camera movement in Lady Gagas video tells a story and has the same shot for a few seconds so that the audience is able to understand the concept of the video and also has a lot of different use of camera language e.g at 1:30 its a long shot of them dancing and at 1:47 its a close up of her. Plus at 4:26 I think it was shot at that angle to give of the effect of her dominance and power.The audience are able to enjoy Lady Gagas video as its considered as a short film and also includes energetic atmosphere and her as an artist increases her popularity as her videos are something to talk about.
camera language bad-
This here is a bad example of camera language. In Rick Astleys video the camera seems to be all over the place and just filming different parts of him.In Rick Astleys video he seems to include irrelevant shots such as the bartender at 0:52 and the random cut a ways at 1:56-2:00 the camera language just makes the audience ask questions of why those parts were included and that if they had any importance to the video itself. Also in his video the camera movement doesn't really give of any sort of effect as its just man dancing/swaying while singing which becomes boring after about 30 seconds or so and also, the only reason why its quite memorable is because of the song not the video. The beat itself isn't bad at all, its just the video doesn't seem to be able to grab its audiences attention.
lip sync good-
In Beyonces video her lip syncing is done very well as at the same time she is lip syncing the song she is also dancing, which shows that she is very dedicated to her music career and capable of multi-tasking. In Beyonces video she is being more energetic and a lot of movement going on such as at 2:52 which shows that .But, as beyonces has been around for a number of years she has gotten to grips with being able to look like she is actually singing compared to other artists which shows the more experience you have the better you become at it.
lip sync bad
In the music video Dave days the lip syncing is done poorly as his mouth movement is out of time with the music which makes him look like he is not taking it seriously. In "summertime" video there is rarely any movement going on which should make it easier to lip sing to the song but it has the opposite effect. Plus in the summertime video the guy should of had the song playing while he was recording because there would of been a chance that it comes good and looks like he is actually singing and would have made his video slightly better. At 0:35 you can clearly see his lips move out of time with song and also by watching this video it seems like he is repeating the same shots over and over, which creates the video to become boring and unprofessional.
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